TikKids
TikKids
Educational games + curated video + serious parental controls — purpose-built for Arabic families.
Primary markets: UAE, KSA, Qatar, Kuwait
Private schools; B2B2C channel to parents
Revised adoption, pricing, CAC/LTV & B2B ramp for UAE/KSA/Qatar/Kuwait. Break-even expected in Year 4.
| Year | Paying Families | CAC (B2C) | B2C Revenue | Schools | Students | $/Student | B2B Revenue | Total Revenue | Notes |
|---|---|---|---|---|---|---|---|---|---|
| 2026 (Y1) | 2,500 | $50 | $375K | 12 | 3,600 | $6.0 | $260K | $635K | Launch; UAE/Qatar focus |
| 2027 (Y2) | 6,000 | $40 | $900K | 35 | 10,500 | $6.5 | $819K | $1.72M | KSA entry; CAC easing |
| 2028 (Y3) | 12,000 | $35 | $1.80M | 75 | 22,500 | $7.0 | $1.89M | $3.69M | B2B flywheel |
| 2029 (Y4) | 20,000 | $32 | $3.00M | 130 | 39,000 | $7.5 | $3.51M | $6.51M | Break-even likely |
| 2030 (Y5) | 30,000 | $30 | $4.50M | 200 | 60,000 | $8.0 | $5.76M | $10.26M | GCC leader |
Quick definitions so investors immediately understand the unit economics behind TikKids in the GCC.
Customer Lifetime Value: total revenue from one paying family before they churn. Here, a typical family pays ~$150/year and stays ~1.3 years on average → ≈ $200.
Higher LTV lets us afford more marketing per family.Customer Acquisition Cost: the average marketing cost to acquire a paying family. We start at ~$50 in Y1 and improve to ~$30 by Y5 as brand, schools, and word-of-mouth reduce paid spend.
Goal: LTV must be much higher than CAC.This ratio compares value vs. acquisition cost. 4–6× means every $1 spent on marketing generates $4–$6 in lifetime revenue — a strong benchmark for subscription products.
Best-in-class SaaS targets ≥ 3×.The percentage of families who renew year-over-year. High retention signals strong product-market fit and child engagement with parent trust.
Annual plan promos help keep retention high.The percentage of schools that renew each year. Once integrated into learning routines and reporting, schools rarely churn.
Training & analytics dashboards are key.The point where total revenue covers all operating costs. Based on realistic GCC adoption and pricing, profitability is expected around Year 4.
B2B2C (schools → parents) accelerates this.